The History of Ferrari: From Racing Heritage to Luxury Icon

History of Ferrari

History of Ferrari Cars

Ferrari S.p.A. is an Italian luxury car manufacturer which specialises in the production of smart and sports cars based in Modena, Italy. The enterprise was originally called ‘Auto Avio Costruzioni’ and was established by Enzo Ferrari in the year 1939. He stepped foot in the manufacturing of cars after leaving the Alfa Romeo racing division. After this, he conquered success and growth with his talent and hard work.

In 2023, the company had a market worth of  $52.01 billion according to a report given by Stock Analysis. This growth and revenue were not a result of instant success but faced many failures and difficulties. In this blog post, we are going to discuss the history of and top models according to their rates.

The story of Ferrari started in the year 1929

The story of Ferrari started in the year 1929 and comes in 2023 with the manufacture of different sports cars and luxury models. Initially, the founder of the company, Enzo Ferrari named it Scuderia Ferrari or Ferrari Stable. Back then, the organization did not manufacture its cars but worked as contractors. They had a contract with Alfa Romeo, for whom they manufactured various automotives. Around September of 1939, Enzo resigned from his post at Alfa Romeo to start his own car company. However, Alfa put a condition on him that he would not put the name “Ferrari ” in any of his manufactured cars or sports cars for at least four years. Enzo agreed to this condition, and several days later he established a corporation called Auto Avio Costruzioni, which manufactured small aircraft engines in 1940.

In the meantime, Enzo also launched a sports car established on a Fiat platform named Tipo 815. It was the first ever car produced by his company.

In successive years, Enzo moved his production to his hometown in Maranello, Italy. After which, in 1947 the “Ferrari 125S” was launched. It was the first car launched in Maranello.

In the year 1957, Enzo renamed his company from Auto Avio Costruzioni to Auto Costruzioni Ferrari, which turned into Ferrari SpA in 1989. Because of the quality and appearance, the demand for these cars was too high. To manage the increasing market orders, Enzo sold 50% of his stakes to FIAT Group in 1969, and an additional 40% in 1988 making Fiat a majority shareholder by 90%.

In 1948, the designers worked on a non-racing model called Gran Turismo. This model had amazing controls and features such as a roof, windows, heaters, and leather upholstery. These models were hand-crafted by experienced Italian artisans with luxury Italian styling and craftsmanship. These cars at that time were distributed to suppliers in stock of ten or fewer cars at a time. When the car finally reached its owner, features such as the paint colour, upholstery, and exterior trim were decided. This is how the company functioned until Fiat took over in 1969.

After the death of Enzo in 1988, the enterprise went through a hard time and Fiat decided to hire Luca Cordero di Montezemolo as chairman and managing director in 1991. During the revamping process, the company introduced various new models which gave customers a range of Ferrari electric cars. In 2014, Fiat Chrysler Automobiles announced its separation from its primary functions to turn it into an autonomous brand. In 2015 it became an Initial Public Offering.

About Ferrari Logo

History of Ferrari | Ferrari Logo

The Ferrari logo is famous for its black prancing stallion on a yellow background derived from the World War I Italian air force pilot Francesco Baracca. The story behind the formation of the logo is unique and subjective as the parents of Baraccas approached Enzo to paint the striding horse on his cars and keep the sign of their son alive. Along with that, they also revealed that it is a symbol of good luck. Enzo approved this request but painted the horse black instead of red as a symbol of grieving Baracca.

The original symbol appeared for the first time in the year 1929. It consisted of a yellow shield that symbolises Modena Enzo’s hometown, red and white bars at the top, ‘S’ and ‘F’ initials for Scuderia Ferrari, and the black horse in the middle.

In the meantime, the logo changed multiple times due to repeated upgrades and company renames. But in 2002, the logo was redesigned and included the colours of the Italian flag, giving the badge a smoother and more elegant look.

Top Ferrari Cars

Over the years, the company has manufactured and launched several premium and luxury cars. Here are the best and most searched cars in history.

1.   The iconic Ferrari F40

The Ferrari F40 is considered the legend of all cars because of its built quality and luxurious experience. It was built to celebrate the 40th anniversary of the company and comprised stunning features and controls. It was made using advanced material sciences and included the use of carbon fiber and bonded Kevlar panels. It was highly comfortable and convenient, the seats were ultra-lightweight, and the dash was simple aside from a few switches and gauges. The internal door handles and armrests were replaced by simple pull-cords to open the door. Considering, it was the first supercar to do more than 200 mph (320 km/h) without ABS brakes or any electronic controls, makes it a legend of history.

2.   Ferrari 458 – A timeless beauty

Ferrari 458 was launched in the year 2009 and currently costs around INR 3,86,54,281.00. It is a type F142 mid-engine sports car produced as the successor of the F430. It was succeeded by the 488 GTB Gran Turismo Berlinetta in the year 2015. The car has an extremely beautiful design, combining technologies from the company’s experience in Formula One.

3.   Ferrari F8

The Ferrari F8 is the replacement for the 488 model, with exterior and performance modifications. The launch of the car was announced at the 2019 Geneva Motor Show and instantly created hype among the audience because of its performance and specifications. It uses the same engine as the 488 Pista, with a power output of 720 PS at 8000 rpm and 770 N⋅m of torque at 3250 rpm. This makes it the most powerful V8-powered car produced in history. It also uses turbo rev sensors, to maximise the efficiency of the turbochargers based on the power from the pedal.


Ferrari is the most admirable and iconic car manufacturer to date. The company has manufactured various cars with powerful engines, making them the most superior and prestigious sports cars winning over 5,000 prizes in various competitions. In this blog post, we have discussed the history of cars, the best models, and the logo.

Also Read : Why is the Tesla Model 2 Worth for Purchase

Frequently Asked Questions

Q. What made Ferrari famous?

Ferrari car designs have made it famous.

Q. What makes the Ferrari 458 so special?

Ferrari 48 is famous for its powerful engine and prestigious appearance.

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