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Wyld received a wild offer from Shark Anupam Mittal

How Social Media Platform WYLD Received A Wild Offer From Shark Anupam Mittal

WYLD, a social media monetization platform, has successfully assured an investment from entrepreneur Anupam Mittal on Shark Tank India. Although the platform attracted all five ‘Sharks,’ it finally closed its deal with Anupam. Also, it secured an investment of Rs 75 lakh for a 1.5% equity stake at a Rs 50 crore valuation.

Contemplating the journey on Shark Tank, Rij Eappen, CMO and Co-founder of WYLD, revealed that all 5 sharks recognized the ability of their unique business model in the e-commerce space and social media.

About WYLD:

WYLD was founded in 2021 by entrepreneurs Rij Eappen, Dishant Sanghvi, and Yash Sakhlecha. According to Dishant Sanghvi, CEO and Co-founder of WYLD, this platform permits users to monetize their social currency, providing a unique WYLD payment card that VISA powers.

Additionally, this card allows users to earn considerable cashback ranging from 30% to 100% on purchases from partner brands. It does this by simply sharing their shopping experiences on the social media platform Instagram. WYLD is specially designed for passionate individuals aged 18 to 30, as well as savvy deal seekers, aspiring influencers, and content creators, offering an impressive way to monetize social currency.

However, the WYLD card is not only a financial tool, it is a lifestyle upgrade. It is reserved for users with over a thousand Instagram followers and a WYLD score of a hundred out of a thousand. Additionally, it opens doors to exclusive concerts and events. The single social scoring algorithm rates users based on several factors like engagement, followers, and reach, making the WYLD experience a customized journey.

Some additional information about WYLD:

  • A person should be 18 years of age to get the WYLD Visa Powered Payment Cards.
  • Meme accounts, blog pages, and fan pages are not allowed because WYLD aims to connect common users.
  • To get a WYLD social currency payment card, your business or creator account must be in the public profile setting.
  • WYLD Monthly Burn is worth ₹12 lakh currently.
  • WYLD Business has ₹2.5 crore in the bank currently.

How Fintech Startup WYLD Got a Lucrative Offer From Shark Tank’s Judge Anupam Mittal:

A trio of visionaries, Yash Sakhlecha, Rij Eappen, and Dishant Sanghvi, set out to reanalyze how we harness and perceive the power of our online presence. They founded WLYD, which emerged as a high-powered force, a lifestyle brand that caught the eye of social media influencers. However, it also captivated the sharks on the famous reality show Shark Tank India.

The journey of WYLD on Shark Tank India was a remarkable one. The fascinating trio stood before the challenging panel of investors, the “Sharks.” what unfolded was a tale of achievement as proposals flooded in from all five sharks. Strategically, WYLD chose to glide alongside Anupam Mittal, securing an investment that would propel them to new heights and achievements.

Anupam Mittal, the creative investor, shared his excitement about WYLD’s potential.

In a post-show chat, he said, “Social media Influencers have become integral to brand marketing, but I believe that the next evolution in influencer marketing lies in harnessing the power of the personal network, leveraging the reach individuals have on social and digital media platforms.”

Anupam also expressed his confidence in WYLD’s team, recognizing their intelligence, passion, and comprehensive experience in the influencer marketing space. With Anupam Mittal’s investment, WYLD sets its presence on enhancing the platform and increasing its reach, achieving a notable milestone in its journey.

Shark Tank India Season 3 Waves With New Sharks And Partnership

Shark Tank India has placed itself in the Indian market, and on Sony LIV, its third season has already started streaming. The show contains stories, pitches, and offers generating wide viewership. With the incorporation of six new sharks on the panel, it has successfully grabbed everyone’s attention. Additionally, it received responses from advertisers and brands.

ACKO continues its reliable support as the co-presenting partner, maintaining a trustworthy and dedicated three-year alliance. As the co-presenting sponsor, PokerBaazi has also joined the show. Also, with the support of upGrad, the show has thoughtfully broadened its influence and reach.

As the banking partner, IDFC First Bank has come on board. On the other hand, ICICI Direct. Along with Unicharm’s SOFY Feminine Care Brand, has also joined as sponsoring partners.

Rahul Dua hosts the season 3 of Shark Tank Season 3 and has prominent other figures, including

  • Varun Dua- CEO and Founder of ACKO
  • Amit Jain- Co-founder and CEO of CarDekho
  • Anupam Mittal is the CEO and founder of Shaadi.com
  • Aman Gupta- CMO and Co-founder of Boat
  • Azhar Iqubal- Co-founder and CEO of Inshorts
  • Deepinder Goyal- CEO and Founder of Zomato
  • Namita Thapar- Executive director of Emcure Pharmaceuticals
  • Peyush Bansal- Co-founder and CEO of Lenskart
  • Ritesh Agarwal- CEO and Founder of OYO Rooms
  • Radhika Gupta- CEO and MD of Edelweiss Mutual Fund
  • Ronnie Screwvala- Chairperson and Co-founder of UpGrad
  • Vineeta Singh- Co-founder and CEO of SUGAR Cosmetics

Final Line:

In a recent episode of Season 3 of the famous reality show Shark Tank India, WYLD, a unique social media monetization platform, assured an investment from Anupam Mittal. They secured an investment of Rs 75 lakh for a 1.5% equity stake at a Rs 50 crore valuation. WYLD is a platform that permits influencers to monetize their followers. Also, it targets the youth aged between 18 and 30.

Read More: Top 10 Travel Agencies In India

Frequently Asked Questions (FAQs):

  1. Who is the richest shark in Shark Tank India?

Amit Jain, the CEO and Co-founder of CarDekho, is the richest shark in Season 3 of Shark Tank India.

  1. How rich is Anupam Mittal?

Anupam Mittal is estimated to have a net worth of ₹185 Crores as of 2024.

  1. Which companies are owned by Anupam Mittal?

Anupam Mittal has founded many successful businesses, including Makaan.com, People Pictures, Shaadi.com, and Mauj Mobile.

  1. What percent of Ola does Anupam Mittal own?

Anupam Mittal has invested 1 crore INR in Ola and holds a 2% stake.

David Gillmore

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